Digital & Social
Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe targeted ads and branded integrations…
David Penn dives into the role of emotion in building and sustaining brands in a world that believes itself all…
Marketers often feel like second-class citizens in their companies because people think new products and services come first and marketing…
Instead of a hard cutoff, the messaging app will gradually degrade and eventually cease to function if you don’t accept…
Since the pandemic started, I’ve heard an increasing number of stories of bad online customer experience. The timing is not…
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business School(HBS) professors decided to develop and…
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would have earned you a raised…
Yep. Your branding efforts really can translate to bottom line growth. A lot of business people seem to think that…
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing priorities. Media Mix Modelling (or…
Humour has an important role to play in effective advertising, but don’t just ‘do a funny ad’, warns Jack Miles…