Digital & Social
The PepsiCo-owned soda is the latest brand to partner with Decentraland Mountain Dew is the latest brand to venture into…
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring brand campaigns. What were the…
The mogul says the social network broke several terms of the sale agreement. A court battle is likely to ensue.…
The Instagrammable food trend has given birth to novelty items like unicorn lattes and poop cafes. But is this actually…
Welcome to Weeklileaks: a series of (not so carefully) curated observations unearthed over the last week. Leaks that we believe…
Where there is customer pain, there is an opportunity for brands. Moving the needle from top down to bottom up is the…
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology, is a form of monetization, the future…
Young Britons are three times more likely to be using YouTube than TikTok, but they engage more with ads on…
The following article was written by Scott Snyder, a senior fellow at Wharton’s Mack Institute for Innovation Management and author…
The ways consumers engage online—particularly how they shop via social media—continue to keep retailers on their toes. In order to…