Detonating a Delloiteful Provocation


Calling a spade a shovel comes naturally for them. And why not? After all, wake up calls in a lot of cases cannot be polite nudges. Geoff Tuff and Steven Goldbach are co authors of two must read books Detonate and the more recently released Provoke. More power to such incisive writing.
BrandKnew published by branding agency ISD Global had a chance to catch up with Geoff( Steven couldn’t make it due to some family health concerns unfortunately) and the conversation was direct, crisp and full of actionable intelligence. A lot of significant takeaways for business owners, the C Suite and senior leadership across all types and sizes of organisations.
Watch Geoff in conversation with Suresh DinakaranManaging Editor, BrandKnew here..

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About Author

Suresh Dinakaran

Suresh Dinakaran is the Chief Storyteller at Dubai headquartered branding agency ISD GlobalManaging Editor of BrandKnew and FounderWeeklileaks. Feedback welcome at

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