The Simple Question That Can Make or Break a Startup
There’s an unassuming restaurant in Dallas called Chop House Burger, home to handspun milkshakes, truffle parmesan…
Browsing: Marketing
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
Gone in 0.06 seconds
Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons We are waking up to unconsciousness. Over…
Most B2B Businesses Are Barely Even Marketing: ‘Bullseye Marketing’ Author Louis Gudema on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Thursday, August 02, 2018 Length: 23:36 Transcript Download Podcast Save…
Planning to make a video ad or other video asset? 3 things to consider
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you…
Media Relations Strategy: 11 Winning Tactics to Market Your Product
What is a media relations strategy? By definition, a media relations strategy is the calculated deployment of…
Instagram Leads as a Global Platform for Influencer Marketing
But not in every country, and China has its own players nfluencer marketing is a…