Bohn to Persuade

Above right: Vanessa Bohns

Vanessa Bohns is a social psychologist, an award-winning researcher and teacher, and a professor of organizational behavior at Cornell University. She contributes regularly to leading publications including New York Times, Wall Street Journal, and Harvard Business Review, and her research has been published in top academic journals in psychology, management, and law, and featured by the Wall Street Journal, New York TimesEconomist, and NPR’s Hidden Brain.

Here in this stimulating conversation with Suresh DinakaranManaging EditorBrandKnew(published by branding agency ISD Global), Vanessa makes a solid case for all the under confident communities out there and inspires them to believe that they have more influence over others than they think. Vanessa’s new book You Have More Influence Than You Think is refreshing, questions, motivates, debunks some myths and provides valid research based insights to encourage a new line of thinking.Watch the interview..

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: or visit

About Author

Suresh Dinakaran

Suresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on

Comments are closed.