‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…
Author warc
Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
How YouTube went from media pariah to partner, and what it means for marketers
Once vilified and legally challenged by media giants for sharing small chunks of their content…
For brands, convenience is non-negotiable
Life is hard – so buying your brand should be as easy as possible, a…
How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery
With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed,…
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…