Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…
Author Victoria Petrock
Victoria Petrock
Victoria Petrock, eMarketer Principal Analyst, Insider Intelligence Petrock leads coverage of emerging technology—including AI, IoT, voice, and extended reality—and how it is helping shape the future of marketing.
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…