Digital CX Drives Marketing Makeover
Whatever marketers were doing before the pandemic is likely no longer relevant, or at the…
Author Tom Kaneshige
Tom Kaneshige
Tom Kaneshige is the Chief Content Officer at the CMO Council. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles.
Left Behind In Digital Times
As national brands make a mad dash to digital marketing, local companies have fallen woefully…
Holiday Season Tests Brand Loyalty
‘Tis the season for spending, and marketers in retail and travel are hoping for lots…
Off The Record: Masked Marketer
Editor’s Note: “Off The Record: Masked Marketer” is a new series where we peek behind…
All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
The Future of CX
Customer Experience vs. Human Experience Marketers love to talk about the customer experience, but maybe…