Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
Author Sam Bradley
Sam Bradley
Based in the UK, Sam Bradley works on The Drum's newsdesk and research projects. His work includes in-depth features on Irn Bru, the betting industry and virtual influencers.
How do you solve a problem like… turning around a declining brand?
Each week, we ask agency experts from across the world and the ad business for…
World Creative Rankings: the best agencies in Asia Pacific of the last 12 months
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…