
The sexiest part of content marketing isn’t your content
The other day a marketing professional asked people in her community to comment on her…
Mark W. Schaefer is the Executive Director of Schaefer Marketing Solutions and author of five marketing books including The Content Code.
The other day a marketing professional asked people in her community to comment on her…
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
I had a nice chat with a LinkedIn friend who said he was working on…
In two years, we won’t recognize our jobs in marketing. I believe the world is…
I received the most significant business advice of my life more than 30 years ago…
A good idea popped up in a recent conversation with Trent Dyrsmid, founder of the awesome Bright…
The most important metric for any digital marketing effort is conversions. We all like money.…
When I do personal coaching, I often get the question — How do your build…
Since the pandemic started, I’ve heard an increasing number of stories of bad online customer…
Something important and unexpected happened on our Marketing Companion podcast last week. Let me set…