How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
Author Mark Schaefer
Mark Schaefer
Mark W. Schaefer is the Executive Director of Schaefer Marketing Solutions and author of five marketing books including The Content Code.
Please. Let’s not start with your “why”
I had a nice chat with a LinkedIn friend who said he was working on…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
The most significant business advice I’ve received
I received the most significant business advice of my life more than 30 years ago…
How to turn content creation into a lead generation strategy
A good idea popped up in a recent conversation with Trent Dyrsmid, founder of the awesome Bright…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
The rush to digital services is crushing online customer experience. We need to act NOW.
Since the pandemic started, I’ve heard an increasing number of stories of bad online customer…
Tom Peters’ profound and unexpected advice to the marketing community- Mark Schaefer
Something important and unexpected happened on our Marketing Companion podcast last week. Let me set…
Why nostalgia marketing is the next big idea for your company
On the surface, this seems like a very improbable scenario. Cobra Kai is follow-up to the…