Branding 101 for Small Business Owners
Every business needs a brand, of course, but not every small business owner is adept…
Author Margot Lester
Margot Lester
Margot Carmichael Lester is a business writer and consultant, and the owner of The Word Factory, with offices in Carrboro, NC, and Seattle. An award-winning writer, she's a graduate of the University of North Carolina at Chapel Hill's School of Media and Journalism. In her free time, Margot loves to cook (and eat out), watch sports, travel and sit on the screened porch with her husband and two dogs.