As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Author Lucia Moses
Lucia Moses
Senior Editor
Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…
Publishers are switching affections from Snapchat to Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands…