What consumers want from social
Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads Half of consumers follow…
Author Larissa Faw
Larissa Faw
Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost.
Clear Channel Outdoor Unveils ‘Behavioral’ Ad Network
In an attempt to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel…
Social Media-Manipulating Cult Influencers And Other Trends To Look For In 2018
TBWA Worldwide’s annual 2018 insights report examines what the agency calls “pre-trends” rooted in evolving…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…
Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…
Consumers want brands to do good
Havas: Consumers Demand Corporate Social Responsibility Transparency, sustainability and purpose beyond profit are more than…