How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Garrett Mehrguth thinks about search engine optimization (SEO) a bit differently. He focuses not just on…
Author Kerry O'Shea Gorgone
Kerry O'Shea Gorgone
Kerry O'Shea Gorgone is instructional design manager of enterprise training at MarketingProfs. She's also a speaker, writer, attorney, and educator. She hosts and produces the weekly Marketing Smarts podcast.
Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn’s Ty Heath on Marketing Smarts [Podcast]
Ty Heath is global lead for the B2B Institute at LinkedIn and the author of Marketers…
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
By now, many companies are incorporating content marketing into their marketing strategy and targeting their…
Most B2B Businesses Are Barely Even Marketing: ‘Bullseye Marketing’ Author Louis Gudema on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Thursday, August 02, 2018 Length: 23:36 Transcript Download Podcast Save…
How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast]
Length: 24:20 Transcript Download Podcast Save to Favorites Play the episode: Your browser does not…
Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, April 25, 2018 Length: 29:33 Download Podcast Play…
Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, May 03, 2017 Length: 26:00 Download Podcast Save…
‘Name That Brand’: Naming Expert Mike Pile on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, January 25, 2017 Length: 24:51 Transcript Download Podcast Save to Favorites…
Marketers’ 10 Most Common Copyright Questions… Answered!
I get asked some variation of the same 10 questions on a regular basis, so…