Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…
Author Karl Greenberg
Karl Greenberg
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter".
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