Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Author Joe Pantigoso
Joe Pantigoso
Joe Pantigoso is a Senior Director in Global Branding at SAP, a leading enterprise software company and top globally ranked brand. Read more from Joe in his Brand Tips for Branders series.
How to Measure Employee Brand Engagement
A traditional measure of employee brand engagement is a net promoter score taken from a…
A Simple Script for Why Brands Matter
Ever find yourself needing a quick way to explain why brands and branding matters? Inspired…