5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll…
Author Jim Yu
Jim Yu
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly,…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…