In Searches, Those Paid Ads Pay Off Does knowing that a search listing is a…
Author Harikesh Nair
Harikesh Nair is a Professor of Marketing at Stanford GSB. His research is in the area of marketing analytics. His work brings together applied economic theory and econometric tools with Marketing data to better understand consumer behavior and to improve the strategic marketing decisions of firms as they transition to a world where Marketing is a data-oriented, algorithmically-driven business function powered by the computational social sciences.
Navdeep joined Stanford GSB in the summer of 2012. He received his PhD from the University of Chicago Booth School of Business in 2012. In 2011 his dissertation thesis won the ISMS Doctoral Dissertation award. He holds an undergraduate degree (B.Tech + M.Tech.) in Mathematics & Computing from Indian Institute of Technology (IIT Delhi) - 2004. Between undergrad and Doctoral studies, Navdeep worked in the industry for three years in business analytics.