Brands and other metaphors
Metaphors help us to connect abstractions, to find the links that guide us to an…
Author Faris Yakob
Creativity and the ‘in between’
Where does creativity come from, and where are the finest, most useful connections made? In…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…