To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Author Emmy Liederman
Emmy Liederman
Emmy is an Adweek staff writer covering ecommerce. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on the people, brands, technology and services in the evolving ecommerce space.
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Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing…
How brands are maximizing user-generated content
UGC controls modern-day purchasing decisions By the end of his Aug. 30 evening shift at…
How these 10 brands are winning over TikTok
TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval To…