Author Ed Keller

Ed Keller

Ed Keller is CEO of Engagement Labs, a technology company that helps brands improve marketing ROI by optimizing their TotalSocial performance. TotalSocial is the only analytics tool that measure brand performance in word of mouth and social media. He is co-author of “The Face-to-Face Book: Why Real Relationships Rules in a Digital Marketplace” (Free Press: 2012) and of “The Influentials”( Free Press: 2003).