Distilling Authenticity: Whiskey Drinkers Find Outsourcing Hard to Swallow
Brands of all kinds that want to appear authentic must show consumers a genuine investment…
Author Dylan Walsh
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
What Separates the Hitmakers from the One-Hit Wonders
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
True Diversity Comes from Within
Diverse corporate cultures are good, but the best encourage workers to embrace the diversity of…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…