Microsoft’s Peter DeBenedictis: “tech is an enabler, but don’t lose sight of the human element”
Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of…
Author Chiara Manco
Chiara Manco
Assistant Editor, Case Studies at WARC
Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
Lessons in fighting the status quo by the Marketing Society Brave Awards
The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against…