Conversations March 19, 2020 0 Adobe CMO Ann Lewnes on Leveraging Digital to Transform Marketing As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more…
Digital & Social November 20, 2019 0 Instagram Removing Likes Could Boost Social Commerce and Retail Measurement Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer…
Marketing May 22, 2019 0 Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave While the ability to identify customers across marketing channels has improved, most marketers still struggle…
Advertising May 19, 2019 0 TV Ads Still More Relevant to Consumers than Streaming Video Ads What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…