The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…
Author Alistair Dent
Alistair Dent
Alistair Dent, head of product at iProspect
Why is data so valuable in marketing?
We know that data is valuable; we know that people, companies and governments are creating…
Intrusion and innovation in advertising
How do we reconcile the fact that people don’t like their data being shared, but…