Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Author Alex Brownsell
Alex Brownsell
Senior Editor, Media at WARC
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…