It’s Time For The Digital Ad Industry’s “Great Reset”
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
Author AdExchanger
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
CTV: Why The Time Might Be Right For B2B Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and…