Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
Author Abe Sauer
Coffee Wars: Can Revamped McCafé Beat Starbucks?
Just days after Starbucks CEO Howard Schultz announced a leadership shakeup at the world’s biggest coffee chain, McDonald’s says…
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…
Behind the ‘ Dear Brother ‘ ad
Dear Brother: Behind the Brilliant Johnnie Walker Ad Made by Students After landing as the…