Advertising
And how to save it with creative technology Dear advertising industry—clients, potential clients, partners, collaborators, creatives, strategists, brand marketers and…
Here is how brands can adapt their online advertising to compete in a dramatically changing landscape. efore the advent of the…
Whether the U.S. and other countries are in a recession or soon headed for one is being debated by experts,…
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find things get in the way…
— This article first appeared in digiday.com Seeking to build and grow your brand using the force of consumer insight,…
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like one. It advertises at certain…
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back. As a result, brands are…
The complexity of planning by ad product dramatically raises expertise requirements The rise of retail media means we need to…
With ‘Agent on Demand,’ you don’t have to Waiting in line at the airport to speak to an airline representative…