A RAK solid head honcho


Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority is a melting pot of diversity. Born to a North American father and a half Argentine and half Lebanese mother; he is the perfect fusion of N American culture blending with M Eastern and Latin American.

Here in this straight talk with BrandKnew (published by ISD Global), Raki holds fort on his past experiences and his vision for making Ras Al Khaimah one of the most desired come to destinations in the region. Watch here…

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Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

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