A Creative AWEptimist: You just can’t BEAT that!

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If creativity is future-proof, there is no better storyteller than Beat Kaspar Baudenbacher to wave that flag.
Beat(pronounced as Bay Yacht) is the Co-founder and Chief Creative Officer of loyalkaspar, an agency that helps brands connect withaudiences through the purposeful union of strategic insight and creative ingenuity.

He recently published his first book ‘ Somewhere Yes ‘ and that promises to be a riveting read for design professionals, brand guardians and creative professionals nudging them to challenge and question what branding is, how it works, and, ultimately, if it has the capacity to help our culture recover from its recent dystopian trajectory.


BrandKnew, published by branding agency ISD Global, had a freewheeling straight off the bat conversation with Beat and what followed was inspiring and uplifting. Watch Beat in long form dialogue with Suresh Dinakaran, Managing Editor, BrandKnew here..

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story

About Author

Suresh Dinakaran

Suresh Dinakaran is the Chief Storyteller at ISD Global, a brand strategy & creative ideations entity based out of Dubai and Managing Editor, BrandKnew. With over two decades of insights, expertise and experience in building and growing brands across multiple geographies and media platforms. Passionate about innovation, disruptive ideations, creative leadership and imaging the future apart from writing, movies, music and sports. He can be reached on suresh@groupisd.com

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