How Defining a Brand Purpose Can Build Consumer Trust
Is it possible for companies to increase feelings of well-being in their consumers? Yes, if…
Is it possible for companies to increase feelings of well-being in their consumers? Yes, if…
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
Eight in 10 Arab mothers feel they are not accurately represented in the advertisements they…
A survey out today of 1,000 agency and marketing execs shows a majority believe user…
The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective…
James Hurman examines the 2022 WARC Awards for Effectiveness North America Grand Prix for McDonald’s,…
As a GenZ authority and policy advocate, I believe it is essential to advance a…
Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities…
What is the first thing that comes to mind when you hear the words “foresight”…
The former Googler and current Signal president on why she thinks Geoffrey Hinton’s alarmism is…