Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
IKEA is now letting customers pay for goods with their time. Yes, that’s right: the…
While influencers are all the rage on most social media platforms, Instagram is currently the leader…
The Advertising Agency Client RFP – Go Or No Go As an agency owner and…
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
It’s hard to build a lasting brand, harder still to make the transformative decisions that…
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
An ultra-short advertisement of as little as two seconds is able to convey brand, product…
Zapier’s Kristie Wirth argues that sometimes using bots can make you more human. I may…