Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Market research is often more focused on what matters to the business than what matters…
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst…
Many in-house agencies are failing to realise their potential, held back by the constraints of…
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
The annual crop of global brand value rankings makes me think of the board game…
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Real-world applications of quantum computing are several years away. Still, it is only a matter…