New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
We’re going to get overwhelmed with World Cup-related advertising so it’s difficult for brands to…
Young adults are hungry for the ad industry to be better. They are right. “I block…
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The social media giant collects huge quantities of data to target advertising—and that has implications…
MANY, INCLUDING ME, have cited parallels between Gutenberg’s invention of the printing press and the internet.…
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From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
Investors and incubators share the most brilliant companies that have caught their attention this year.…
Recently, as I was going through a brand inventory framework to help a group of…