How to Sell on Facebook
Fans are vanity and sales are sanity. —Lori Taylor, social media marketer It’s easy to get…
Monthly Archives: June, 2018
Where content marketers go wrong and the easy way to discover what an audience wants
Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer…
Advertisers are embracing social users’ love of GIFs
Marketers’ newest shiny toy: GIF stickers Companies are experimenting with animated stickers for people to…
Video apps: Customers, influencers or retailers?
In retail marketing, less is more. That’s why short-form video apps, including Douyin (a Chinese social platform…
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group…
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
In a world where consumers are more likely to shell out for concert tickets than buy their…
Ideo redesigns the dreaded annual review
And they didn’t even make an app for that. No one likes annual reviews: They’re…
Grape Expectations: The Transformation of Wine Labels
Just a few years ago, most bottles of vino featured label designs that you might…
Is Amazon The Right Vehicle To Increase Sales For Your Startup?
For startup companies, resources are often tight. And for retail startups, gaining the capital and…