Podcast: What Authenticity Means to Stanford Professor Glenn Carroll
The appeal of authenticity is spreading. Consumers really care about authenticity, but what makes something…
The appeal of authenticity is spreading. Consumers really care about authenticity, but what makes something…
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…
Chafing guaranteed. Ikea’s bright-blue Frakta bag might be the Swedish furniture company’s most iconic design–and…
[Image: Microsoft] BY KELSEY CAMPBELL-DOLLAGHAN6 MINUTE READ Bojana Ostojic was working on Microsoft’s experimental mixed…
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…
“There isn’t a style; it’s ‘appropriate design,’” says one of the founders of a new…
A five-step guide for how to build and develop a compelling narrative, that can be…
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…
Believe it or not, memes have been around much longer than Instagram. An anthropological concept…
It’s not as if they don’t have their own ideas about these things—Oreo’s flavor menu…