The world’s whitest white is here—and it’s coming to a roof near you


We already have the world’s blackest black—a color so dark that looking at it is like looking into a hole in the universe. Now, thanks to a team of scientists, we have the world’s whitest white—a reflective surface so efficient that it can send heat from your rooftop right back into space to save on your air-conditioning bill in the process.

 The new paint comes courtesy of research led by Xiulin Ruan, a professor of mechanical engineering at Purdue University in West Lafayette, Indiana. With a common acrylic base, it can be painted or even sprayed on like any other paint. But inside is a mix of calcium carbonate pigment. Calcium carbonate is an extremely abundant material, found in shells, limestone, and chalk. When ground down to tiny particles several times smaller than the diameter of a human hair, calcium carbonate can create a paint whiter than any white paint ever produced before, that’s capable of reflecting 95.5% of all light hitting it (previous whitest-white paints ranged between 80% and 90% reflectiveness). Ruan describes the color as bright, but not so bright you need sunglasses to look in its direction.
Purdue researchers Xiulin Ruan (left) and Joseph Peoples compare the cooling performance of white paint samples on a rooftop. [Photo: Jared Pike/Purdue University]

A paint that can reflect 95.5% of light can create surfaces that are extremely cool to the touch—up to 18 degrees Fahrenheit cooler than they might otherwise be. And at the scale of buildings, that temperature savings adds up. “The first application we can think of is on the roof,” Ruan says. Painted on top of your average 1,076-square-foot ranch house, the researchers estimate that a coat of super-white paint alone could save an estimated $1 a day on your electric bill during summer months. En masse, Ruan believes that this paint could make a dent in global warming, because the light (and associated heat) that hits roofs could reflect the rising heat of urban cities all the way back into space. He even suggests that bare land could be painted in his white mixture to help control global temperatures.But is this vision of cool-touch, gleaming-white cities too good to be true? At least partly, yes. Previous research has found that there are several catches to white roofs: Reflected light into the sky can reduce the natural shade of cloud cover. White roofs, while handy in the summer, don’t generate desired heat in the winter—so the AC savings can just roll over to your heating bill in temperate climates, negating any benefit. And finally, using solar panels instead of white roofs offers a building cooling effect while also harnessing clean energy, which saves us from pollution (and associated global warming) caused by power companies.

An infrared camera image shows that white radiative cooling paint developed by Purdue University researchers (left) can stay cooler in direct sunlight than commercial white paint. [Photo: Joseph Peoples/Purdue University]

Indeed, it’s hard to argue that any pricey skyscraper rooftop should be painted white on top instead of housing solar panels. However, given the massive up-front cost of solar and its incompatibility with many roofs, homeowners in hot climes may prefer spending a few hundred bucks to paint their roofs white for an easy green fix. (Yes, you can paint your shingles!)As of now, Ruan is in talks to license his formula to paint manufacturers. One day, he imagines founding a company to produce paint himself. Because calcium carbonate is so cheap, the paint should be comparable in price to any other paint on the market (most paints use a base of the more expensive titanium oxide) and may eventually be even cheaper. But before advocating for us to start painting our cities white, Ruan is working on two more points of research.

First, he wants to validate that this ultra-white paint can endure the elements as well as any commercial alternative. Second, he hopes to actually work other pigments into the mix. “I know some people don’t like white, even for their roof,” Ruan says. With other shades, he adds, “the cooling won’t be as good as white paint, but we believe we can make it better than other colored paint.”

This article first appeared in

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Mark Wilson

Mark Wilson is a writer who started, a simple way to give back every day. His work has also appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach.

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