Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Browsing: Zara
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Consumers Respond To #Hashtags, Not @Handles
Markters are still navigating how to best use social media to connect with consumers, and…
With new digital campaign, eBay Fashion aims to reposition in the face of competition
As eBay Fashion attempts to establish itself as a viable retail player in the Amazon age,…
The 10 Design Trends Of 2017 That Need To Die
Do better in 2018–do away with these design crimes. In many respects, 2017 was an…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
A tale of 3 e-commerce titans
As Amazon’s RFP for a second North American headquarters dominates global headlines, it’s important to…
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
Fast fashion: How modern retailers can keep pace with big brands
When it comes to shipping, service, and even production, millennials like things fast. The immediacy…
Scaling a brand? Get your customers to buy less!
Cuyana: The Clothing Brand That Plans To Scale By Asking Women To Buy Fewer Things…