Bitcoin’s success shows that brands aren’t made, they’re born
Bitcoin has been in the news again this week, its value having jumped 72% this…
Browsing: WPP
11 BRANDS THAT LEFT US IN 2020
From unexpected flops to planned goodbyes, it was a year of exits While this year…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Kamala Harris And Advertising. Not.
Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
Why agency ‘brand names’ matter less
The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution…
4 Steps to Transform Your Agency
As digital media finally overtakes traditional media in terms of revenue, ad agencies need to…
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…