‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
Browsing: WhatsApp
Android Auto: Google Takes AI For a Ride With Volvo and More From I/O ’18
Google wants to personalize and enhance the driving experience more than ever via its Android Automotive embedded…
Take 5: Make Your Big Idea a Success
Kellogg faculty share what it takes to find, foster, and sell innovation. Finding a great…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
WhatsApp humble brag: 1 billion daily users
SAN FRANCISCO — What’s cooler than 1 billion people using your product every month? More than…
Design Thinking Needs To Think Bigger
Design thinking, as it was conceived 15 years ago, has outlived its usefulness. Enter systems…
How chatbots will help mobile marketers
Since 2014, there have been more mobile devices in the world than desktop computers, and…
How Smart Hotels Use Messaging to Connect With Guests
Earlier this year, Skift proclaimed messaging as the “new language of the globe” and asked,…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
What Marketers Need to Know About Chat Apps
The rise of social media changed marketing. Now, before some marketers have even fully adapted…