The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
Browsing: VR
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
Time to get real – what marketers can learn from video game graphics
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies…
From Embracing Imperfections to Designing Alternate Realities: 99U’s 10 Best Innovative Ideas
These designers see opportunity for innovation everywhere they turn, from tactics for working better to…
Medical VR: Reshaping the Future
Everyone is talking about the opioid crisis, but what if a physician could prescribe a…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
This movie talks back – media futurist talks reflective media, sensory storytelling and brain hacking
Marketing speaks with immersive film maker and Wired for Wonder speaker Karen Palmer about the future of media…
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
Windowless planes are coming, and they’re not as bad as they sound
Emirates plans to make virtual windows the norm on all of its future planes–but to…