When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
Browsing: Vodafone
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
#TheFutureIsExciting: Inside Vodafone’s Global Brand Refresh
Vodafone is opting for optimism in a new global brand positioning campaign that is rolling out across…
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…