What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Browsing: Visual Identity
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…