
Baskin-Robbins Debuts a Majorly Sweet Brand Relaunch
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Burger King’s new visual identity, its first major update in more than 20 years, looks…
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
You might not even notice the redesign–and that’s the whole point. American Express has a…
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…