Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
Browsing: United Airlines
I Turned My Boss Into A Chatbot, And So Can You
Seeya, Suzanne. Hello, SuzanneBot! She’s quick with a joke and decisive with her judgments. She…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
United Untied: A PR 101 Lesson in Crisis Communications
By now, we’ve all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls…