The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these…
Browsing: Trends
What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Netflix recalibrates strategy amid latest subscriber trends
Netflix Hunts for Cost Cuts, From Cloud Computing to Corporate Swag As Netflix Inc. NFLX 5.02%▲ looks to save money…
More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
SEO Expert Survey: Traffic, Budget, and Time Trends
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Ad Agency Trends To Watch Out For
— Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…