Mars’ Jane Wakely: “Innovation needs to move, entertain or drive utility”
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective…
Browsing: Super Bowl
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…
Ambush marketing gets smarter
Ambush marketing, or the unexpected takeover of a sponsored event by an unauthorised brand, appears…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after…
Super Bowl Provides Opportunity for Local Businesses to Score Big
When we reflect on Super Bowl ads of the past several years, certain brands spring…
How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
Yes, here’s another article espousing the virtues of live video for your content strategy—but we…
Mazda skids across the screen in distracted driving ad
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to…