15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…
Browsing: Story
WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]
Are you looking for new ways to market your business? Have you considered how experiential…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
The 5 Marketing Trends to Keep Your Eyes on for 2017
From detailed content to innovative social-media campaigns, here are some trends to look out for…