The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
Browsing: Story
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas. Being able to effectively…
The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
The 5 Marketing Trends to Keep Your Eyes on for 2017
From detailed content to innovative social-media campaigns, here are some trends to look out for…