As CEO of Telstra, Andy Penn reinvented the company’s product offerings, digital capabilities, overall structure,…

— This article first appeared in digiday.com Seeking to build and grow your brand using…

Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…

The aspirational lifestyle displayed by many influencers might have made sense during the good times,…

Three billion pizza boxes enter the market every year. Can Domino’s persuade consumers to actually…

Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…

After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…

Ad Age’s ranking of the hottest celebrity marketing moves of the past month This month:…

Today’s marketing strategies prove significantly different than those from only a few decades ago. Now,…

The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…