How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
Browsing: Social listening
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
Social Success for the CMO: Four Signs You’re Doing It Right
Social intelligence is a vital component of a CMO’s toolkit. Any modern, innovative CMO knows…
To Get More Out of Social Media, Think Like an Anthropologist
There is something marketing managers seem to forget about the internet: it was made for…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…
Social Media Monitoring Versus Listening: Does It Matter?
A phone rings at your business. An agent answers, then makes a decision: either address…
Emojis are changing the language of marketing
The last few years have seen an explosion of emoji, stickers, lenses, GIFs, masks and…